市场营销
获得关键技能的更多方法
市场营销是任何组织的生命线，将企业与客户联系起来.
今天的商业环境是动态的. 社交媒体的出现, 数字营销, 以及可以接触到客户的媒体的爆炸式增长, 让学生理解分析性的内容变得比以往任何时候都重要, 技术, 以及商业的创造性方面. 从消费者决策心理到数字世界的营销, newbb电子平台’s 商学院 covers an array of topics that help you get ready for the workforce.
主修市场营销的学生毕业时将获得 工商管理学士学位(BBA).
实习及就业安排
92% of our 2022 marketing graduates experienced positive outcomes such as employment or continuing education within six months after commencement. 许多学生甚至在大四的时候就接受了录取. 许多学生甚至在大四的时候就接受了录取.
我们的 商业学术咨询 & 职业服务 中心在科普兰大厅现场, 准备帮助你了解如何使用好的职业营销策略, 从大一开始. 我们随时准备帮助您找到理想的实习或工作. 除了招聘会, 和大学就业冠军, 你就可以进入newbb电子平台求职网, 雇主发布职位信息的网络系统, 审查简历, 与候选人建立联系. +, 参加研讨会, 研讨会, and even one-on-one coaching to make sure you’re presenting yourself the right way and achieving your career goals.
最近的实习和工作安排
- AT&T
- 卡地纳健康
- Cison
- 戴尔的技术
- Ethicon -约翰逊 & 约翰逊
- 惠普
- IGS能源
- JM等的
- 摩根大通
- 微软
- 在全国范围内
潜在的职业
市场营销的职业有很大的不同. 你可能处在一个非常有创意的领域, 或者你可以选择专业销售, 甚至是物流和供应链. 市场营销学科是创造力与研究的结合. 潜在的职业包括:
- 专业销售-了解更多关于销售职业通过 雪利销售中心.
- 零售业
- 市场研究和分析-了解更多关于市场研究和分析通过 消费者研究与分析中心.
- 品牌管理
- 广告和营销传播
- 物流和供应链管理
市场营销专业
查看 市场营销专业目录页面 在俄亥俄州的本科目录中查看其他要求, 例如单个核心需求或集群入门需求.
市场营销 majors are required to successfully complete six credit hours in marketing elective courses. 鼓励学生从现有的选项中选择一个专门的轨道:销售, 营销传播, 服务接触, 市场与社会, 通道的关系, 和研究 & 分析. Students following the specific track are expected to have a better learning experience within their area of interest and should be able to secure a competitive advantage as they seek to pursue a career. 强烈建议选择一个轨道，但是，这不是必需的.
核心课程(必修课)
- MKT 3580 -专业销售基础
- MKT 3790 -市场研究
- MKT 4440 -消费者行为
- 市场营销策略
专业营销轨道(可选)
销售跟踪
The sales track provides a balance of professional selling theory and practices to develop those capabilities necessary for success in professional selling and sales management careers. 学生将学习驱动规划的基本原则和理论, 组织, 管理销售流程. 通过发展对咨询和关系建立销售方法的理解, students will learn the persuasion and presentation skills necessary to drive revenue within the selling function of an organization. 完成以下课程的六个学分:
- MKT 3600 -企业销售
- MKT 4580 -销售管理
- MKT 4680 -咨询销售
- 销售策略和技术
- 市场营销专题:销售竞争
营销传播轨道
营销传播轨道提供了传播学理论的基础, 研究, 了解推广组合的每个要素. 学生将学习如何有效地接触目标受众和消费者, 引起他们的注意, 并影响他们最终的购买决定. Designed to help students develop the skill necessary to design and execute effective marketing and promotion strategies. 完成六个学分:
- MKT 4500 -促销管理
- MKT 4300 -数字营销和销售策略
服务参与跟踪
The service engagement track provides students with training in delivering high-level service to consumers as well as how to manage successful service organizations. The track also provides students with training in how to successfully measure and evaluate the excellence of the service provided. This track prepares students for careers in various consumer service-oriented roles including corporate and store-level retail, 休闲活动, 金融机构, 专业的销售管理. 完成六个学分:
- MKT 4200 -服务营销
- MKT 4550 -实现客户满意度和卓越服务
市场与社会轨迹
Develops an understanding of the marketing principles driving international business today and the socio-demographic factors that play a role in shaping the global economy. 通过了解全球营销经理面临的主要问题, students will learn to strategically approach and manage international marketing initiatives in today's business world and leverage sustainable practices within the marketplace. 完成六个学分:
- MKT 3400 -非营利性营销
- 市场营销专题:可持续营销
- 市场营销4410 -国际营销
渠道关系跟踪
The channel relationships track provides students with training in managing business-to-business functions. The track also trains students in managing the relationships between various types of stakeholders in business-to-business partnerships. This track prepares students for careers in various business-to-business functions including organizational buying, 物流, 供应链管理. 完成六个学分:
- 物流和供应链管理
- MKT 4250 -企业对企业营销
研究 & 分析轨迹(仅限许可)
The 研究 and 分析 track provides students with extensive training on conducting various forms of primary marketing 研究 and rich-data analysis. 学生还将培养管理研究和分析过程的能力, 并将信息转化为有用的商业智能和见解. 本课程为学生从事市场研究工作做准备, 分析, 或者跨服务提供者和客户端功能的洞察. 完成六个学分:
- 3440 -消费者研究
- MKT 4700 -市场分析
- MKT 4940 -独立研究:消费者研究中心
学生活动
因为我们知道亲身体验是最好的学习方式, 我们鼓励学生在课堂之外参加各种各样的活动.
AMA竞赛和国际大学会议
The newbb电子平台 chapter of 美国市场营销协会 offers opportunities to participate in a large variety of competitions throughout the year and at the Annual International Collegiate Conference in New Orleans each spring. The OU-AMA chapter allows you to practice skills important in dramatically shifting career landscape that is changing the way marketers do business.
穆卡帕头全国比赛
Members of 穆卡帕头 (National 市场营销 Honor Society) have opportunities to participate in national competitions offered each year. Individual members of the newbb电子平台 chapter of 穆卡帕头 have won national competitions involving essays, 照片, 以及自2012年分会成立以来的标语.
全国大学生销售比赛
通过Ralph and Luci Schey销售中心, 你可以参加全国大学生销售比赛(NCSC). 这是国内第一次也是最大的销售比赛. NCSC接待来自精英大学销售项目的顶尖大学销售学生和教师. Students participate in a selling competition and also have the opportunity to network with potential employers.
全国销售挑战
Students pursuing sales certificate can participate in the RBI 全国销售挑战 in New Jersey. Top sales students from across the country meet with representatives from major corporations for an exciting sales competition designed to hone sales skills, 获得有价值的知识, 建立联系.
俄亥俄州杯
作为一种内部竞争, 俄亥俄州杯 offers competitive students an exclusive opportunity to network with potential employers, 并争夺大奖.
俄亥俄州数字营销机构
The 俄亥俄州数字营销机构 (ODMA) was launched in 2021 to create a pipeline of students to be ready to work in the 数字营销 industry after graduation. 该机构是一个以学生为导向的机构，建立在卓越的四大支柱之上. 这些支柱包括职业准备、教育、网络和实际经验. Students in ODMA have the opportunity to learn specific 数字营销 strategies during weekly meetings, 与业内专业人士建立联系, 并有机会与活生生的客户一起工作.
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是 (PSE)是销售领域唯一的全国男女同校的专业兄弟会, 营销与管理. 然而，它是对所有专业开放的. PSE gives its members the chance to gain hands-on experience through experiential learning opportunities, 参加地区性和全国性的会议, 并通过PSE的企业合作伙伴计划与专业人士建立联系.