Strategic Plan

Embrace a 一个俄亥俄州 culture to strategically and collaboratively respond to the needs of the collegiate community and campus partners for whom alumni involvement is critical to their success.

Underlying Premise: This sets up the Office of 校友 Relations as a vital campus partner that works collaboratively to advance 俄亥俄州.

Evaluate the attitudes, experiences and needs of our increasingly diverse alumni base and segment in a manner that inspires the highest level of engagement at 俄亥俄州.

Underlying Premise: Understanding the needs and characteristics of the alumni base is the key to impactful and relevant engagement programs.

Create coordinated and consistent brand messaging and two-way communication between The Ohio University 校友 Association and alumni via the 校友 Association channels that will effectively engage and inform 俄亥俄州’s alumni base.

Underlying Premise: Creating a case for engagement and support of a solid brand promise for the 校友 Association and the Office of 校友 Relations.

Build an 校友 Relations infrastructure and culture that is accountable for outcomes of strategy.

Underlying Premise: A focus on optimizing the 校友 Relations' performance via a strong team and culture of excellence.

Build a world-class engagement program that connects alumni locally, globally and virtually.

Underlying Premise: The Office of 校友 Relations is committed to engagement through the entirety of the alumni lifecycle, leading to growth in the base of engaged alumni.

Create a culture of lifelong connection that spans the student continuum and is sustained into the early alumni years to
support uninterrupted engagement.

Underlying Premise: Investment in “next generation” alumni (students and recent graduates) programming will facilitate a culture of lifelong engagement with 俄亥俄州.